865.243.8000 info@finworx.com

Why Finworx?


We help you truly know your clients, offer consistent, personalized engagement, and grow your client base.

Truly Know Your Clients

FINRA Rule 2090.

Know Your Customer: Every member shall use reasonable diligence, in regard to the opening and maintenance of every account, to know (and retain) the essential facts concerning every customer and concerning the authority of each person acting on behalf of such customer.

FINRA requirements, fiduciary standards, DOL legislation, and industry best practices all emphasize the importance of truly knowing each and every client to serve their best interests. So, it stands to reason that your credibility as an advisor hangs on how well you know your clients.

For further motivation, we believe truly knowing your clients is the best way to:

  • Provide a great, personalized client experience
  • Assist clients in making decisions they will ultimately be happy with
  • Guide clients toward better financial understanding and behavior
  • Earn referrals by turning clients into raving fans

Personalize Your Engagement

Your clients expect to hear from you. FactSet research shows that 38% of clients believe that quality investment information is the key to an advisor’s credibility.

When clients are appropriately engaged, the advisor is the first person that comes to mind when they think finance. They should feel the urge to consult with you before all major life decisions, and they should think of you every time they reach for their wallet.

That’s why picking up the phone when clients call is simply not enough to maintain the invaluable advisor-client connection. You must keep them informed and interested while showing them you recognize and care about their unique needs and preferences.

Grow Your Client Base

The UBS/PwC Billionaires Report 2016 predicts the transfer of $2.1 trillion over the next two decades.

Generational wealth transfer opportunities are just one of many reasons we believe your current clients are your best clients. Tending to your current relationships can help you increase your share of wallet among existing clients and earn raving personal referrals for new prospects.

How Finworx Helps

Surfacing & Applying Risk Information

The 10-minute Behavioral Risk Survey (aka “risk survey” or “investor survey”) was carefully designed by our behavioral finance experts to generate a deep understanding of each investor’s willingness to take risk and potential behavioral biases.

Segmenting Clients By Investor Persona

We give you a highly personalized, comprehensive view of each contact at a glance with our investor personas, based on the investor’s results from the Behavioral Risk Survey.

Persona-Based Communication Tips

Our persona-based tips help you communicate with each contact more effectively, improving their understanding of your intended message and helping you guide them toward better decisions.

Want to learn more? See how Finworx can simplify your business.

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